Posting non-keyword-driven content is like talking to a wall alone, but people do it all the time since they haven’t discovered what they should do instead. If you make a blog post that starts with the title “What’s new and exciting” then people only looking for the actual term “What’s new and exciting” will find […]
Who is Your Social Media Content Officer? It may be you!
I just read an inspiring post about a medical imaging equipment company, Block Imaging, that came out of a slump by engaging their entire staff of about 70 people in the process of generating daily social media content for their industry blog. http://info.blockimaging.com/ More than half of the employees have participated to date by writing […]
Social Media for Business, A Powerful Resource for Small Business
A year ago, I began work on my third social media book, looking to create a comprehensive resource to help small and micro business owners really understand why they had to be online and what their choices are when they are online. There are many great books available about Social Media, and we recommend reading […]