Your Next Customer Could Have 10,000 Followers by Martin Brossman & Drew Becker Elliott walked into a restaurant and waited, watching the hostess giggle and gossip with one of the wait staff. He watched them carry on for a couple minutes, unconcerned he was there, even after he said something. As he turned to leave, […]
Now you can push all of your Linkedin status updates to Twitter, and send all your Twitter posts to Linkedin. But the question is, should you?
The real mission
It’s been refreshing to see the field of sales evolve beyond the pushy stereotype of “yes at any cost” to today’s intelligent vendor-client relationships that thrive long-term. It seems to me that networking, a necessary component of the business scene, has been experiencing a similar transformation of mission. What percent of us, I wonder, conscientiously attending networking breakfasts, luncheons, after-hours and the like, or courageously handing out cards and brochures to anyone within arms length, are catching the new unwritten dynamic which makes networking an expressway to success for some, and a rough path to nowhere for others. As a Life and Business Coach, I admit I’ve had the advantage of knowing how to meet and get to know potential clients, yet even so, it took time for me to appreciate the complex choreography of human relationship that happens at every networking event, from one-on-one for coffee to the city-wide Expo. What I began to see was that networkers with a “what’s in it for me” mindset were failing, and those with a generous “I’m here to help” approach were succeeding. This simple analysis brought me to a definitive “aha” and I’m bursting to share with you what real networking is (and what it’s not).
– Martin Brossman