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You are here: Home / Success Stories / Social Media Case Study: Raleigh Non-Profit

Social Media Case Study: Raleigh Non-Profit

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Client: Raleigh Area Non-Profit

Company Profile

Market: B2B and B2C

Service: Provides Home and Other Health Related Care

Annual Budget: Multi-million

Employees & Volunteers: Hundreds

Location: Raleigh metropolitan area, NC

Major Fundraising Event Promoted with Social Media

Discount ticket sales more than doubled with 2 months of exposure

Online ticket sales nearly doubled with 3 months of exposure

Silent Auction Donations were up almost 15%.

Silent Auction income was up almost 30%.

Note: Event ticket sales declined but numbers were nominal.

Raffle Ticket Sales were not done online, and did decline by about 1/3.

Additional Social Media Results

Goodwill, extended visibility of their generosity to their own Facebook Fans/Friends, as well as the Fans/Friends of the Non-Profit

Exposure provided to Sponsors:

Twitter and Facebook exposure with links

Facebook Page Notes which show up in Searches

Liking by the Non-Profit FB Page of their FB page

Recognition of their generosity on their Facebook Page for their fans to see

Exposure provided to Donors:

A blog post with a brief company description, image and live link for each major donation.

Recognition of their generosity on their Facebook Page for their fans to see

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