LinkedIn (www.Linkedin.com) is a business network that has emerged as a replacement for the old rolodex because it is online and self-managed. LinkedIn offers a much more robust way to maintain your business connections and see what they are up to. But beyond that, LinkedIn has become an indispensable tool for business introductions.
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As an entrepreneur or small business owner, you are your best salesperson. If you develop a networking plan and invest the time to get out there and build those key relationships, it will pay great dividends over time. Networking is not a quick-fix — it’s a long-term process. Develop your plan, then exercise patience and discipline by giving it time to work.
Are you frustrated because networking to get business appears to be a waste of time? Are you networking at the right watering holes? Are you doing it the right way? Are you getting results? How often have you heard a professional who was new to networking complain that the leads group they were in was not getting them business, or that the business group they were a member of was a waste of time and money?