Are you frustrated because networking to get business appears to be a waste of time? Are you networking at the right watering holes? Are you doing it the right way? Are you getting results? How often have you heard a professional who was new to networking complain that the leads group they were in was not getting them business, or that the business group they were a member of was a waste of time and money?
First of all sign up if you have not, today! The basic service is free! And fill out the entire profile. Include as much information in your profile as you can. This includes simple hobbies, interest, and associations that are important to you. Those profiles show up in Google searches, so others will be able to view the information. If you understand “personal branding” of YOU, then you know the benefit of this. The more positive points of reference to you on the web the better (as long as they are real).
Here is the conundrum. In a world where the number is never done and bosses or stockholders are breathing down your neck, when do you find time to network? You cannot find it, you must schedule it. As a first hint, I challenge you to find 5% of your week, every week, just to connect. You already know who is falling out of your network. You also know those that you really need to retain. Call them, tell them you care, send them a card, and reconnect. The worst time to reconnect is always when you need something. Ever get a call from a long lost collegue with a resume in his hand? Don’t be that person.