As an entrepreneur or small business owner, you are your best salesperson. If you develop a networking plan and invest the time to get out there and build those key relationships, it will pay great dividends over time. Networking is not a quick-fix — it’s a long-term process. Develop your plan, then exercise patience and discipline by giving it time to work.
Archives for August 2009
Are you frustrated because networking to get business appears to be a waste of time? Are you networking at the right watering holes? Are you doing it the right way? Are you getting results? How often have you heard a professional who was new to networking complain that the leads group they were in was not getting them business, or that the business group they were a member of was a waste of time and money?
First of all sign up if you have not, today! The basic service is free! And fill out the entire profile. Include as much information in your profile as you can. This includes simple hobbies, interest, and associations that are important to you. Those profiles show up in Google searches, so others will be able to view the information. If you understand “personal branding” of YOU, then you know the benefit of this. The more positive points of reference to you on the web the better (as long as they are real).