Over the past ten years or so, leads groups have become a staple of networking for small business people. Unlike the more familiar referrals groups and peer advisory groups, leads groups allow any number of the same businesses and membership is open with a small fee only when attended. Like its predecessors, however, leads groups are most effective when attended regularly and relationships are built.
Every person attending a leads group is afforded the opportunity to give their 30 second introduction to themselves and their business. Most of these groups allow attendees to bring a promotional give away, which are handed out by ticket drawings given at registration, and doing so presents yet another opportunity to promote your business. The point of the leads group, which usually meets weekly, is to allow for networking and promoting one’s business. They are most effective when attendees develop relationships and schedule one on one meetings with others who they are interested in doing business with each other. It is an unwritten rule that when two people meet each person gets equal time to present their business. These groups also become more dynamic over time as the attendees get to know each other better.
The bottom line for leads groups is attend regularly, build relationships, refer to other members, meet one on one and have fun. Over time those who attend and use the groups properly do report getting business and find these groups worth their time and effort.
Bill Carraway – billcrenegade@mindspring.com – 919-605-4895 To learn more about the Western Leads group: www.westernwakeleads.com
To see the entire Business Networking Resources in the Triangle Blog: www.TriangleBizScene.com
