Many people are still hoping that the major media will “find them”, when the power to be the media is right in their hands and, in the long haul, both less work and more sustainable. Social media marketing gives us the tools to be the New Media–if we are willing to learn some new […]
Understanding LinkedIn Endorsements – Skills
How to use LinkedIn Endorsements Now you can give and receive Endorsements in the Skills and Expertise section of LinkedIn, and it’s important for you to take some time to understand this. Endorsements are different from Recommendations. Recommendations require more commitment and to me still carry more weight. You must be connected to the person […]
Proper Use Of QR Codes for Small Business
Just putting a QR code on printed material may look cool but sometimes is not very useful. Several key things I recommend with QR codes are: -First, make sure the place you are sending them is well worth them taking their smartphone out, finding their barcode scanner or QR codes app, then lining up their phone to […]