Client: Raleigh Caterer
Company Profile
Market: Regional B2B and B2C
Service: Catering for weddings, social events and corporate meetings
Annual Revenues: $1.2
Employees: 40 employees (full and part time)
Location: Raleigh metropolitan area, NC
Growing Revenue in a Down Economy
Revenues – Year 1 over Year 0 – up 15%
Revenues – Year 2 over Year 1 – up 32%
Growing business has required additional capital investments, and hiring three new employees to handle the calls
Additional Results
Website Traffic – More than doubled visits to web site over 2 years.
Page Views – Almost doubled over 2 years.
Key Word Landings
- 2.5 x increase for raleigh catering;
- 3.5 x increase for catering raleigh nc
- over 10x increase for caterers in raleigh nc
Search Engine Driven Inquires up 250% over 2 years
Web site received traffic from search queries for 3800+ different keywords
Qualitative Results of a Full Social Media and Internet Marketing Program
- Over 90% of business comes in through internet and referrals
- Social Media and Search Engine Optimization reaches more of the desired customers
- Social Media improves brand recognition in a friendly way with multi-media content
- Search Engine Optimization replaces paid-for-search engine listings with organic (free) search listings which are more trusted and have a higher click-through rate
- Press Releases add long life reputation building and enhancing content
- Facebook Business Pages share rich multi-media content on the site where most wedding and social catering customers are
- LinkedIn Profile for the owner keeps professional exposure with the local business community and gathers recommendations from business professionals
- Blogging articles create quality multi-media content for reading by prospective customers and vendors, and long-tailed search terms for search engines
- SEO methods infuse search engines with thousands of long-tailed search terms that bring in quality visits.
| 2009 Marketing Channels | 2012 Marketing Channels | |
|---|---|---|
| Yellow Pages | Full Plan | Nominal |
| Corporate Visits | Yes | Yes |
| Website (no blog) | Yes | Full blog |
| Google Adwords | Yes | - |
| Social Media Suite | - | Facebook Page, Twitter, LinkedIn Profile |
| Blog Posts | - | 70 posts & 10 pages |
| YouTube | - | Yes |
| SEO | - | Over 300 terms |
| Enhanced Landing Page | - | Yes |
| Video Interviews | - | 4 |
| Additional Videos | - | 2 |
Transition to Online Marketing
Before: Depended on Yellow pages and referrals
After: Funded social media & SEO optimization through reduced Yellow Pages budget. Market reach was so successful that Google Adwords were eliminated with no drop in business, and in fact continued growth.
Agency
Partners
Martin Brossman & Associates – Senior Consultant on Strategy and Training
Anora McGaha – Social Media Manager, Creative and SM Optimized Content Consultant
Page One or Bust – SEO Program Management and Implementation