How to use LinkedIn Endorsements Now you can give and receive Endorsements in the Skills and Expertise section of LinkedIn, and it’s important for you to take some time to understand this. Endorsements are different from Recommendations. Recommendations require more commitment and to me still carry more weight. You must be connected to the person […]
Proper Use Of QR Codes for Small Business
Just putting a QR code on printed material may look cool but sometimes is not very useful. Several key things I recommend with QR codes are: -First, make sure the place you are sending them is well worth them taking their smartphone out, finding their barcode scanner or QR codes app, then lining up their phone to […]
Who is Your Social Media Content Officer? It may be you!
I just read an inspiring post about a medical imaging equipment company, Block Imaging, that came out of a slump by engaging their entire staff of about 70 people in the process of generating daily social media content for their industry blog. http://info.blockimaging.com/ More than half of the employees have participated to date by writing […]
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