We are the new media. Every person has the chance to be a media broadcast center with a smart phone and internet access. The key is for us to make the core behavioral changes to take advantage of the power in our hands. Each business can be a beacon of the value in a town […]
What is beyond interruption advertising?
What is beyond interruption advertising? By Martin Brossman Aren’t you tired of interruptions in your attention before you get to view the information or entertainment you want? Don’t you think it’s time for advertisers to come up with something other than pushing unwelcome information at us? Watching unrequested ads puts me into an annoyed state—how […]
How do I use Instagram for my business? – A case example
Rebecca’s of Clinton is a wonderful example of using Instagram to get more business. To quote the owner, “We can post on Instagram and get a load of people right then from something we just posted”. It all started with a younger customer who said, “let me see your phone” and the owner said “No, […]
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