Just putting a QR code on printed material may look cool but sometimes is not very useful.
Several key things I recommend with QR codes are:
-First, make sure the place you are sending them is well worth them taking their smartphone out, finding their barcode scanner or QR codes app, then lining up their phone to scan the code and trusting you will take them to a useful place.
– Next, make sure you are telling them where they will be taken on their phone or tablet when they scan the code.
– Last, make sure the place you are sending them is mobile friendly. That means you don’t have to expand the page to see it. What’s nice with YouTube, if it’s set up right, is that it’s mobile-ready for all platforms.
Below is an example of a nice flyer but the QR code does not tell me where I am going or why I should scan the code. Next you will see how the QR code took me to a not mobile-friendly site. It is a very nice website but not easy to use on my smart phone.
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