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Pinterest for Business – Will Pinterest Enhance Your Business?

2012/04/27 By Leave a Comment
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Pinterest for Business Printerest, the new online sensation that has rocketed to 3rd place among social networking sites in the U.S , has suddenly become a valuable marketing tool worth considering for your business.  Already ahead of Twitter in generating referral  traffic, this popular site is a creative dream come true for retailers who have products that are being liked and repinned by 11 million users—and growing.

Although Pinterest attracts predominantly female users from 20’s to 40’s, men are beginning to discover the fun of “pinning” and it won’t be long until every sports team has a Pinterest site for their fans.

If you haven’t seen Pinterest yet, users create collages of favorite photos and videos, often collecting a wish list of products, fashions or home and craft items.  You’ll quickly realize how important it is for pictures to be interesting choices that can stand alone.  For SEO purposes make sure your photos link to your web content.  If you pin your own photography add a visible watermark to protect your photos from unauthorized use.

So, you may be wondering, how can this virtual pinboard help market your business?  First and foremost, Pinterest stimulates customer engagement (priceless).  You can ask questions to encourage comments, and posting new pins or boards are reasons to start conversations.

Maybe, like me, your product is yourself or a service.  My Pinterest board is comprised of my own photos—just a way to reach out with a representation of my life beyond the personal profile.  This trend is not only part of the healthy transparency that is expected of business people today but also a trust-and rapport building tool.   http://pinterest.com/martinbrossman/

Pinterest has clear instructions to help you get started.  You will be asked to choose to connect through Facebook  or Twitter:  I recommend that businesses connect via Twitter,  since the Facebook interface is through personal profiles only.

Be sure to put a “pin it’ button on your website , and link your Pinterest site to your web site to increase interaction.

A few examples:

Town of Duck Pinterest  http://pinterest.com/townofduck/

 

A Photographer that includes personal interest: http://pinterest.com/cramergallimore/ 

Whole Foods on Pinterest: http://pinterest.com/wholefoods/

 

Just started a Bed and Breakfast Big Mill: http://pinterest.com/bigmill/ 

      Along with adding  history to the Facebook page: http://www.facebook.com/bigmillbedandbreakfast

 

 

My own personal page on Pinterest: http://pinterest.com/martinbrossman/

How have you used Pinterest?

Be well,
Martin Brossman
Raleigh NC (919) 847-4757 – Washington DC (202) 362-3166
Martin@CoachingSupport.com
ProNetworkingOnLine.com
CoachingSupport.com
Linkedin: http://www.linkedin.com/in/martinbrossman
Facebook: http://www.facebook.com/martinwbrossman
Twitter: http://www.twitter.com/martinbrossman
inSide919: http://inside919.ning.com/profile/MartinBrossman

 

 

 

Filed Under: Pinterest, Social Media for Business
About Martin Brossman

Martin is a success coach, speaker, trainer and author incorporating social media training to accelerate growth for entrepreneurs and small businesses. He has originated in-person and on-line networking groups which have facilitated valuable business connections among members.

Martin's IBM background and computer skills have powered his ability to create and teach crucial new Internet communications, such as blogging, podcasting and on-line networking.

His own podcast show can be heard at www.lnquireOnLine.info . He offers consulting on how to generate profitable alliances by maximizing face-to-face and on-line presence and managing "the conversation of you" on the Web.

His 20 years of professional experience includes 7 years with IBM, where he received the "IBM Means Service" top customer service award, and 13 years developing and operating small businesses. Coaching since 1995, he developed a certification / mentoring program for Coaches in 2003. A native of Washington, D.C., he holds a BA in Math / Computer Science from St. Andrews College in Laurinburg, N.C., and currently resides in North Raleigh.
Specialties.

personal branding, conflict resolution training, social media business integration, business networking training, group facilitation, sales coaching & training . Some of the specific Social Networking areas and topics I speak and train in are: Social Media, Reputation Management, Personal Branding, Linkedin for Business, Facebook for Business, Twitter for Business, Podcasting, Video / Youtube, and Blogging for Business.

Connect with me on: Google+

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