Enhancing the Value of Your BNI Referral Group with Social Media by Martin Brossman

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BNI Morning Show - N. Raleigh

BNI Morning Show - N. Raleigh

Enhancing the Value of Your BNI Referral Group with Social Media by Martin Brossman

I was privileged to speak at The BNI Morning Show, a popular BNI group in North Raleigh, about business use of Social Media and on-line reputation management. To share the highlights with you, here are a few of my short tips for profoundly enhancing the value of your BNI referral group using Social Media and reputation sites.
- You can update LinkedIn, Twitter, or Facebook status about the meeting with something unique to that day, and the name of the group. Example someone posted: Looking forward to hearing Martin Brossman about Social Media w/business at our BNI Morning Show

- When having a one-on-one with someone, you may want to say something about the meeting and reference the person on any of your micro-blogs or status updates such as Twitter, Facebook or LinkedIn .

- Give recommendations to members on LinkedIn after you have worked with them enough to give a specific and valid recommendation.

- Use on-line press releases to announce significant changes or advancements to the group.

- Include a member /reference the group in a blog post.

- Using Facebook “Pages” for business allows a posting to be picked up by Google vs. your personal profile that is basically seen by only the people you have let in as friends. .

- Have a short URL for a Web page or Facebook business page for members to use when posting on micro-blogs and status updates such as bit.ly .

- Post honest and positive comments in on-line sites like MerchantCircle.com or LocalAdLink.com This can also include posting on the person’s “wall” on sites like Facebook.com, LinkingRaleighNC.com  and inside919.com. (LinkingRaleighNC.com  and inside919.com are in the RTP NC area, www.insideareacodes.com to find the one in your local area code. )

- Make sure you have your LinkedIn profile optimized for your target customer, and consider connecting with the people on your BNI team.

The BNI Morning Show is one of the BNI Chapters in RTP, to learn more about them go to: http://trianglebni.net

Martin Brossman is a Business Coach, Trainer and Author who integrates Social Media training and Success Coaching. He offers training for Referral group on using Social Media for Business.  He is the co-founder of Professional Networking on the Web at the Cardinal Club in Raleigh. Find more info and links to Martin’s Social Media universe at www.ProNetworkingOnLine.com and find his new book “Brossman’s Social Media and Online Resource Directory for Business”. A great resource to find out more about Social Media for Business . Martin can be reach at US EST: (919) 847-4757 or Martin@CoachingSupport.com .

About Martin Brossman

Martin is a success coach, speaker, trainer and author incorporating social media training to accelerate growth for entrepreneurs and small businesses. He has originated in-person and on-line networking groups which have facilitated valuable business connections among members.

Martin's IBM background and computer skills have powered his ability to create and teach crucial new Internet communications, such as blogging, podcasting and on-line networking.

His own podcast show can be heard at www.lnquireOnLine.info . He offers consulting on how to generate profitable alliances by maximizing face-to-face and on-line presence and managing "the conversation of you" on the Web.

His 20 years of professional experience includes 7 years with IBM, where he received the "IBM Means Service" top customer service award, and 13 years developing and operating small businesses. Coaching since 1995, he developed a certification / mentoring program for Coaches in 2003. A native of Washington, D.C., he holds a BA in Math / Computer Science from St. Andrews College in Laurinburg, N.C., and currently resides in North Raleigh.
Specialties.

personal branding, conflict resolution training, social media business integration, business networking training, group facilitation, sales coaching & training . Some of the specific Social Networking areas and topics I speak and train in are: Social Media, Reputation Management, Personal Branding, Linkedin for Business, Facebook for Business, Twitter for Business, Podcasting, Video / Youtube, and Blogging for Business.

Connect with me on: Google+

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