Client: Raleigh Area Non-Profit
Company Profile
Market: B2B and B2C
Service: Provides Home and Other Health Related Care
Annual Budget: Multi-million
Employees & Volunteers: Hundreds
Location: Raleigh metropolitan area, NC
Major Fundraising Event Promoted with Social Media
Discount ticket sales more than doubled with 2 months of exposure
Online ticket sales nearly doubled with 3 months of exposure
Silent Auction Donations were up almost 15%.
Silent Auction income was up almost 30%.
Note: Event ticket sales declined but numbers were nominal.
Raffle Ticket Sales were not done online, and did decline by about 1/3.
Additional Social Media Results
Goodwill, extended visibility of their generosity to their own Facebook Fans/Friends, as well as the Fans/Friends of the Non-Profit
Exposure provided to Sponsors:
Twitter and Facebook exposure with links
Facebook Page Notes which show up in Searches
Liking by the Non-Profit FB Page of their FB page
Recognition of their generosity on their Facebook Page for their fans to see
Exposure provided to Donors:
A blog post with a brief company description, image and live link for each major donation.
Recognition of their generosity on their Facebook Page for their fans to see