Many people are still hoping that the major media will “find them”, when the power to be the media is right in their hands and, in the long haul, both less work and more sustainable. Social media marketing gives us the tools to be the New Media–if we are willing to learn some new [...]
If you have a physical address and are not using the core free local business directory listings, you are missing thousands of dollars in free ad space. Here are the basics about the big ones: Google.com/places Just look up your company name and address in Google Maps, and if you don’t find your place, go [...]
I still remember the firm line I drew when social media and small business coach, educator and advocate extraordinaire, Martin Brossman, told me I needed to get on Twitter. I said a flat out no. I was stretched enough. It was a waste of time. Absolutely not. Don’t even bother talking to me about it.
It is free to join, allows you to form local discussion groups like “Triangle Business Bloggers” or “Podcasting.” It lets you list calendar events, have a blog so you can contribute useful articles, have a profile stating your business and it offers an RSS feed so you can keep up with it in your Blog Reader.