I still remember the firm line I drew when social media and small business coach, educator and advocate extraordinaire, Martin Brossman, told me I needed to get on Twitter. I said a flat out no. I was stretched enough. It was a waste of time. Absolutely not. Don’t even bother talking to me about it.
With higher demands for greater transparency, LinkedIn offers a credible way for your customers to prescreen you by seeing recommendations without having to bother people. This also applies for people looking for a job. People can see recommendations to you without your having to repeatedly bother your references to pre-screen you.
A few of you have been doing this for years, and this may or may not appeal. Maybe you like to share what you know, then you might like to participate. But for most of us, even signing up into LinkedIn, THE professional registry online, is a major leap of faith. It takes anywhere from two to ten people inviting us in before we sign on, and then, once we’re in, then what? If we have a business that is ready to go, ready to network, ready for new clients, the “Then What?”